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B2B Founder

Oct 27, 2020

Cold calls and hard sells need to say goodbye. 

As sales reps, there is a very short timeframe to capture your prospects’ attention. Don’t bore and put them off by acting as if you are presenting the solutions to problems that you don’t even know about. 

In today’s episode, we learn a thing or two about how...


Oct 20, 2020

What works before may not work now. Upfront and distant hard selling hardly ever brings in clients anymore. 

The approach in dealing with clients has long evolved and salespeople need to let go of textbook strategies.

Today’s podcast episode will feature an in-depth conversation with Diane Helbig, a growth accelerator...


Oct 13, 2020

As the year is coming to a close, how do you plan on re kick-starting your business?

Founders experience 2020 in different ways. But the one thing they need to focus on is how to quickly adapt to the changing times as buyers’ preferences have changed with it.

Listening to your buyers’ needs can be a game changer for...


Oct 6, 2020

With over 6,500 branding books on the market, how do you identify what truly works and which tactics are merely a waste of time?

Branding is the key to scaling a business regardless of whether you’re B2B or B2C because at the end of the day, it’s about talking to another human.

A 40-year veteran of branding, David...