Mar 30, 2021
Marketing is no longer what it used to be.
Forget coaxing customers to attend a demo. Using education to raise buyer awareness is now key.
Chris Walker from Refine Labs joins me today as we go over their own way of helping B2B companies grow through marketing. Chris comes from a very unique background (engineering) and...
Mar 23, 2021
It’s an exciting time for the B2B startup world.
With so many opportunities present and probably triggered by the current climate, we’re seeing trends rising for innovative companies to get the spotlight.
What are those and what should you do to get one step ahead of the competition?
Today, I got Eva Nahari from...
Mar 16, 2021
The COVID-19 pandemic certainly did a heavy number on the B2B startup space.
We’ve seen businesses reach accelerated growth. And we’ve also seen businesses shut down.
What does this mean for the venture capitalist world? And what can we expect as we push forward into 2021?
Cofounders Capital’s Tim McLoughlin comes...
Mar 9, 2021
The success of a company is dependent on its customers staying with them.
But when you’re too focused on chasing new leads, customer success often takes a back seat. Well, there’s no longer room for doing that.
In this specialized episode on customer success, Kathleen Marcell joins me as we go over what startups can...
Mar 2, 2021
In today’s data-focused, consumer-driven market, having insights into...