Mar 30, 2021
Marketing is no longer what it used to be.
Forget coaxing customers to attend a demo. Using education to raise buyer awareness is now key.
Chris Walker from Refine Labs joins me today as we go over their own way of helping B2B companies grow through marketing. Chris comes from a very unique background (engineering) and this gives him an advantage of looking at the entire ecosystem of revenue and not broken down into silos.
So if you’re looking into transitioning your revenue acquisition model to drive demand from digital, Chris is just the right man to help you make those crucial changes.
Tune in to this episode to grab insights from this highly disruptive demand marketer!
We’ll talk about:
About Our Guest:
Chris Walker is the CEO at Refine Labs, a marketing consulting firm focused on growing B2B SaaS companies. Their Revenue Engine Optimization Formula combines revenue operations, growth marketing, and buyer enablement.
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