Preview Mode Links will not work in preview mode


Feb 9, 2021

The future of B2B startups is going to be fascinating. I’ve seen how companies have risen and transformed the traditional strategies already set in place in the industry.

One such example is Penji. This on-demand graphic design service as a service company catering to businesses has shown what is possible when you instigate change.

In today’s episode, I get to pick the brain of Penji’s Co-founder, Johnathan Grzybowski. We talk about the need to trust the process, growing without using sales reps, how they built customer success into their culture, the importance of putting processes in place to expand, and so much more.

Listen to this very special episode as we dissect the blueprint to the future of B2B!


We’ll talk about:

  1. The mistake that led to Penji [02:05]
  2. There’s no overnight success: Be resilient and trust the process [05:38]
  3. The 4 stages to growing beyond your network [11:23]
  4. Growing without using sales reps [16:50]
  5. Building customer success early on in their culture [23:26]
  6. Penji’s way of treating employees the way they want customers to be treated [27:23]
  7. The hardest thing is being able to translate the process [32:32]
  8. Employee role specialization allows the company to expand [34:26]
  9. If you can’t do it yourself, why expect others to do it for you? [35:44]
  10. Content is critical to being able to scale [36:51]
  11. Penji as the blueprint of future B2B companies [39:48]
  12. The one thing that Johnathan recommends [40:48]
  13. What’s next for Penji [43:06]


Resource Links:


About Our Guest:

Johnathan Grzybowski is the Chief Marketing Officer of Penji. The on-demand graphic design service company was started by Johnathan with his co-founder Khai in 2017 after they experienced the difficulty of finding talented designers. Penji is now touted as a simple, fast, and affordable solution for business owners, entrepreneurs, and leaders.

Johnathan also hosts the podcast Blind Entrepreneurship, which has been downloaded over 100,000 times and is considered a top business podcast on Apple Podcasts. He uses his podcast and business to help entrepreneurs execute their vision and be profitable.


If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 

Connect with B2B Founder: 

Subscribe on Youtube: