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B2B Zero to Ten

Jun 23, 2020

Sales is often focused on pushing the product or trying to understand the customer's needs. But there is one aspect that is often overlooked, emotions.

Emotions let us know when someone is happy or not. Being able to read your customer’s emotions is a powerful skill that startups should learn.

How do you read emotions? Today, we chat with emotions expert Dan Hill, who breaks it down for us. We talk about prospecting the customer experience, customer success, employee engagement, and so much more.

Find out how to interpret emotions to benefit your business by tuning in to the show!


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We’ll be talking about:

Dan’s background and what he’s working on [02:06]

The value of reading emotions [04:33]

Emotions are the currency of business  [06:49]

Understanding the signals to the 7 core emotions [09:04]

Getting started on adopting facial coding to your routine [14:26]

Make customers smile to trigger engagement [17:51]

The importance of building rapport [20:51]

Why you want to sell to people’s wants [22:50]

Facial expressions as a good indicator of the customer experience [24:24]

Facial coding as a unique kind of differentiation [29:12]

How to figure out more about who a person is [30:45]

The role of the feedback loop with maintaining employee value [34:04]

The difference between EQ and reading emotions [36:31]

The need for diversity and taking in others’ perspectives [38:32]

The one thing Dan highly recommends [42:31]


About Our Guest:

Dan Hill is a PhD holder, author, speaker, trainer, and expert in the area of reading emotions and decoding facial expressions. Widely known, he has consulted with over 50% of the world’s top 100 companies and has appeared on Good Morning America, The Today Show, Fox, CNN, and ESPN. He has also been featured in the Wall Street Journal and the New York Times.

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