Oct 26, 2021
Without fully understanding the various factors that surround a business problem, you will never develop the best solutions to them.
This is the key philosophy that Garreth Chandler, who joins me in this episode, uses in delivering the needs of their clients and employees in his company, The Evolved Group.
Garreth and I talk about the business decisions that he had to make to help The Evolved Group succeed, including his huge pivot from consulting business to a tech-enabled services company.
He also touches on the biggest changes that he has observed in the consulting and technology industry and how he adapted to them.
This episode is a valuable guide for you if you’re looking to start a B2B business so tune in now!
We’ll talk about:
- Introduction [00:00]
- What motivated Garreth to build The Evolved Group [02:33]
- The customers that Garreth targeted at his company’s early growth stage [6:31]
- The flow of business that Garreth had in his company’s beginning [7:56]
- When Garreth started doing a one-to-many business strategy [11:28]
- The Evolved Group and how they solve their clients’ problems [15:03]
- The market that The Evolved Group is servicing [21:26]
- It's better to be different than to be better [23:30]
- The competency-based view of business [27:01]
- The biggest changes with some of Garreth’s go-to market [31:56]
- A market area that Garreth thinks is ripe with opportunity [34:18]
- The focus for the Evolved Group in the near future [37:46]
- A learning from Garreth [39:16]
- Garreth’s experience writing a book with Michael Haynes [42:18]
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
- The Evolved Group Website (https://www.theevolvedgroup.com/)
- “Listen, Innovate, Grow” by Michael Haynes and Garreth Chandler (https://amzn.to/345oxLa)
About Our Guest:
Garreth is the founder and CEO of The Evolved Group, a cutting-edge global insights tech firm that specializes in working with consumers and organizations to better understand their behavior, markets, and transformation.
With 25 years of experience in market research on both the client and supplier side, Garreth has developed successful research and technology start-ups and is a published author.
Connect with Garreth Chandler:
LinkedIn: https://www.linkedin.com/in/garreth-chandler-5821172/
YouTube: https://www.youtube.com/channel/UC8b6Sf1MQulZouppdq9NSuw
The Evolved Group:
https://www.theevolvedgroup.com/contact/
Connect with me and learn more about growing your business:
Email: BT@BrettTrainor.com
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
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