May 17, 2021
In this bonus episode, I’m
sharing my guesting at the B2B Growth podcast.
I get to talk with Lesley Crews
of Sweetfish Media about how to shift your mindset and focus on
growth. On top of that, I share my four-point plan for growth -
something that I encourage B2B startups to use as a framework as
early as now.
Here are the topics we covered:
- What exactly is demand generation? Why do we
need to have an organizational approach to it?
- The need to shift our mindset from a sales
perspective to a buyer’s perspective
- Change is inevitable. Growth is
- The one thing B2B marketers need to stop
- Why there’s no such thing as a
marketing-qualified lead & why you shouldn’t force your
prospect through the buying process
- The four-point framework to move from startup
to scaleup [10:17]
- How to get started on building a demand gen
- How startups get demand gen wrong