May 24, 2021
In another bonus episode, I’m sharing my second time to be a guest at M&A Unplugged, which is hosted by Domenic Rinaldi. For this episode, I talked about my strategy for helping B2B startups achieve scalable growth.
I’ll be talking about my template for analyzing a company’s growth barriers, strategies for growth, and how to implement those strategies without making bad investments that won’t provide a return.
Whether you are an existing owner of a business or you are contemplating your business acquisition and want to grow it, you wouldn’t want to miss this episode.
Here are the topics we covered:
- Intro to this episode [01:15]
- The stats in the startup space & what Brett found out about what’s preventing scalable growth [03:08]
- Why will Brett’s methodology work for any company [06:22]
- The three levers to look at when it comes to growth [07:11]
- Brett’s discovery process for finding where the plateau is [08:38]
- Most of the time the owners aren’t as accurate in revenue reporting [09:52]
- Finding the true opportunities and their costs [11:33]
- Brett’s approach to analyzing the client and the market [13:54]
- You might want to consider hiring a market research company [16:28]
- What the net promoter score is [19:08]
- Check if your message is aligned with your audience [20:11]
- How to test and find the areas that are paying off [24:07]
- Pitfalls to avoid when doing growth strategies [26:27]
- Brett’s Growth Readiness Assessment [28:35]
- Why so many businesses plateau [30:57]
Resource Links:
- Download my free Growth Readiness Assessment (https://mailchi.mp/bretttrainor.com/growth-readiness-checklist)
- Grab the free best practices and checklists for how to conduct diligence from Sun Acquisitions (http://www.sunacquisitions.com/) or K2 Adviser (https://www.k2adviser.com/)
- You can also listen to this episode on M&A Unplugged Ep. 94 (https://sunacquisitions.com/podcasts/94-how-to-break-through-the-business-growth-plateau-with-brett-trainor/)