Sep 29, 2020
Can your business stand out in an ultra competitive and rapidly evolving business space?
In a market filled with businesses that offer the same things, the same service, and the same value, making sure your customers notice you is a tremendous task to achieve.
Market dominance is our goal today as the author of a #1 Amazon bestseller, Theresa Lina, goes over the four pillars for owning the market. We discuss the need for differentiation and the constantly changing environment that means this process has to be continuous.
Find out how your startup can become the go-to and even charge more. So tune in now!
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download The Growth Readiness Checklist (https://bretttrainor.com/resources/)
- Apollo Method Website (https://apollomethod.com/)
- Get the book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa Lina (https://amzn.to/3kzvaMi)
We’ll be talking about:
Theresa’s backstory that led to her writing her book [01:28]
Focusing on complex business solutions [04:32]
The need to transition to a modern business model in the B2B space [06:51]
The inspiration for the Apollo method of achieving market dominance [11:56]
Do you have to be the category king? [18:45]
Companies need to shift their mentality to a value-driven model [23:01]
Steps to differentiating yourself in the market - Launch and Ignite [26:33]
Conversations are key to identifying customer frustrations [32:51]
Have an overarching brand vision then put in different dimensions to the story [37:32]
The lead up to becoming the go-to - Navigate and Accelerate [43:11]
Don’t make the mistake of failing to evolve [46:53]
What’s next for Theresa and the book [50:03]
The one thing that Theresa recommends [51:12]
About Our Guest:
As the author of the #1 bestselling Amazon book, "Be the Go-To: How to Own Your Competitive Market, Charge More and Have Customers Love You For It", Theresa Lina is a well-known strategy and marketing thought leader who has helped companies achieve sustainable differentiation and evolve in a rapidly changing environment.
On the education side, Theresa also works as part of the teaching team at Stanford University.
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