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Jul 21, 2020

You’ve heard from B2B founders who have successfully scaled their businesses, but have you taken a look at the fundamentals that allowed them to get to the point of scaling their business?

In today’s episode, I’m going to share with you a checklist you can use to make sure startup fundamentals are covered and to verify that activities have been covered.

Get ready to find out how you can if your startup is ready to grow.


Resource Links:


We’ll be talking about:


What are the objectives and vision you’re driving towards? [01:44]

Document your risks and restraints [02:29] 

Identify customer pain points [03:12]

Communicate the value drivers of your products or services [04:52]

Do a competitive analysis of others in your space [06:31]

Pick a single vertical to dive into [07:05]

Check how big the market is [07:57]

Breakdown revenue into acquisition, retention, and expansion [09:02]

Understand key financial metrics [10:41]

Look at the customer lifetime value [12:41]

Differentiate yourself with content marketing [14:02]


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