BizOwner360: 140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen

140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen

Feb 1, 2022

There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make.

Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling.

Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from.

Hit the play button now if you want to scale your business in the most effective way!

We’ll talk about:

Introduction [00:00]
Esben’s first company, Cobalt, and his transition into Userflow [01:50]
What urged Esben to start his own company [04:05]
How Esben and his co-founders raised $40 million for Cobalt [6:40]
The rationale behind founding Userflow [09:51]
Growing Userflow with two full-time employees and one freelancer [11:53]
Differentiating yourself through your product [14:36]
Where Userflow’s first hire will come from as they expand [19:20]
The value of having team members with more generalist roles [22:14]

Resource Links:

Brett Trainor Website (https://bretttrainor.com/)
Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
Cobalt website (https://cobalt.io/)
Userflow website (https://userflow.com/)