Nov 19, 2019
On this episode, we welcome Kenneth Kinney to the
program. Kenneth
is the host of “A
Shark’s Perspective,” a nationally recognized podcast featuring
the "who’s who" of experts and thought leaders in marketing, and
he's the VP of Marketing and Digital Strategy at
Ai Media Group, a leader in performance marketing.
Kenneth is a highly accomplished and creative marketer, growth
executive, consultant, and speaker. He is passionate about lead
generation, leveraging data in omni-channel strategies, driving
growth, digital marketing, advanced TV, and helping make marketers
better.
Here's what we cover in today's episode:
- Why you need to invest in marketing early
- How smaller companies can compete with bigger brands
- Why you need to have a marketing strategy
- Don’t create content to just create content
- Why data is
critical