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B2B Zero to Ten

Jan 5, 2021

Success and scalability stem from the ethical application of business practices. But, in a fast-paced, revenue-driven world, it’s almost just become an afterthought.

In almost every company, there is a written or unwritten code for how people should behave in the workplace. But without carefully examining and applying a work culture that reflects ethical standards, company culture may just as well be another set of words plastered on the wall.

World-renowned TEDx speaker, Yonason Goldson, shares with us the importance of business ethics in the foundation of healthy work relationships and success. He tells us why startups also need to prioritize business ethics, the significance of creating a positive employee experience, and the role that trust, teamwork, and accountability play in paving the way for scalability.

If you want to build a healthier, happier, more successful work environment, tune in to this episode today!


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We’ll talk about:

  1. Yonason’s discovery of the path towards ethical affluence [01:44]
  2. The inspiration behind Grappling with the Gray [04:25]
  3. The compounding effect of unethical practice in the workplace [10:59]
  4. Why business ethics is essential in building positive work culture [15:26]
  5. Taking care of your employees to take care of your customers [21:41]
  6. Success is not (always) an overnight endeavor [25:28]
  7. The value of trust and teamwork in the current workplace situation [28:29]
  8. Compliance is the enemy of ethics [35:47]
  9. Ethics defined [38:54]
  10. The significance of the people component for startups [40:30]
  11. The best CEO does nothing [42:40]
  12. Empathy is one of the key ingredients in ethics [47:03]
  13. What’s next for Yonason [49:13]
  14. The one thing that Yonason recommends [52:22]

About Our Guest:

An advocate in building a culture of ethics, Yonason Goldson has helped countless companies improve employee loyalty and productivity through ethical practices, clear communication, trust, and enthusiasm. He is the Director of Ethical Imperatives, LLC. He’s an ethics and leadership speaker, strategic storyteller, and TEDx presenter. He is also a community rabbi, recovered hitchhiker and circumnavigator, former newspaper columnist, and retired high school teacher in St. Louis. Throughout his career, he has published five bestselling books to his name, including  Fix Your Broken Windows, Grappling with the Gray, Proverbial Beauty, to name a few.

You can reach out to Yonason through his LinkedIn.


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