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B2B Founder

Mar 4, 2020

On this episode, we welcome Brandon Mateika, the Founder and CEO of Sales and Marketing Inc. a growth agency dedicated to taking the confusion out of sales and marketing.  This is Brandon’s second visit to the show. In episode 2, Brandon and I discussed the importance and the foundational need of product/market fit. If you haven’t listened to it yet, do yourself a favor and go back and listen.  It is still one of our most referred to episodes.  

Today, Brandon and I go deep on the what, why and how of competitive analysis.  This is a must listen if your business growth is stalled or you are in the early stage of starting your business.  Brandon shares in detail how to perform your own analysis and the eye-opening results you will experience.  

Key #LessonsInGrowth:

  • Competitive analysis will drive your messaging, positioning and in many cases your offerings.
  • Identifies the 13 key variables you need to measure against customer importance and competitive strength and how to use this as a differentiator
  • How this 3-4 hour time investment can get your business unstuck and positioned for high growth.