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B2B Zero to Ten

Feb 4, 2020

On this episode, we welcome Pam Didner.  She is an author, speaker, podcaster, adjunct professor, marketing strategist and a Fortune 100 Marketer.  She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging, editorial planning, content creation, media buys and social media outreach on a global scale

Key #LessonsInGrowth:

  • Who do you hire first, sales or marketing (the answer might surprise you)?
  • The power of word of mouth referrals
  • How startups should think about sales enablement (and what is it).
  • How to think about and execute account-based marketing (ABM)
  • Why there are only TWO types of qualified leads. and buyers are buying on their own schedules, not yours!