Preview Mode Links will not work in preview mode

B2B Zero to Ten


Jan 21, 2020

On this episode, we welcome Kelly Glover, founder of The Talent Squad. 

The Talent Squad is a boutique podcast agency that book podcast tours for entrepreneurs.  Kelly started podcasting in 2007 and has an 18-year track record working in media and talent management. Kelly knows what producers want because she's been one! With a background in commercial radio, Kelly has walked her talk and hosted her own syndicated radio show, worked as a talent agent, celebrity interviewer, and has produced award-winning podcasts.

 

Key #LessonInGrowth:

  • Podcast guesting, yes, it is a thing, is an unbelievable opportunity to jump start growth (if you are prepared)
  • Why launching your own podcast is a long tail growth strategy while guesting is a shorter term strategy?
  • Podcast guesting- it is not about you, it is about the audience
  • Size doesn’t always matter when pitching a show- make sure you can add value to the audience
  • How to effectively pitch to guest on a podcast- hint- the key is to make it easy for the producer/host
  • How to repurpose your podcast guesting episode content for maximum impact

 

Website: http://thetalentsquad.com/