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B2B Founder

Jun 22, 2021

For years, entrepreneurs focus on the benefits and features of their products and services. However, many are equally baffled why they are hardly hitting their sales targets. 

In this episode, Michael F. Schein brings to the discussion table how the Power of Hype is making people act on something with much gusto. Being...

Jun 15, 2021

Are trade shows now a distant memory?

In today’s time and with the climate brought about by COVID-19, trade shows look like a thing of the past.

But one entrepreneur saw the opportunity to fill the gap in the space and modernize what used to be so common. CampfireSocial’s Founder and CEO Erica Bishaf shares her...

Jun 8, 2021

Growing a startup at this time is different from what it used to be.

It will take more than the sales call and networking and promoting features and benefits.

In another episode focused on digital transformation, digital marketing, and branding, Little Bird Marketing’s own Momma Bird, Priscilla McKinney gives her...

Jun 1, 2021

Do you know why your customers choose you? Sure, your sales rep may have told you why, but do you really know for sure?

Today’s episode will take you on a deep dive into customer insights. Vennli’s CEO Mary Claire Mandeville gives us lots of reasons why B2B companies need to start leveraging customer feedback more,...

May 25, 2021

The sales first approach isn’t going to cut it anymore.

When the market is filled with stiff competition, it’s time to bring out your key differentiator- your CEO.

For today’s show, I finally have the real proof why content is king. Inbound CEO Marti Sanchez shares with us what he does and how he helps B2B CEOs...