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Mar 1, 2022

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers.


Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn.


Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content.


Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now!

We talk about:

  1. Introduction [00:00]
  2. The current landscape of digital marketing for small businesses [03:38]
  3. Dealing with the changes in buyer expectations [07:14]
  4. How ABM helps businesses in 6 different ways [10:17]
  5. Are you in front of the right audience? [17:34]
  6. How to have a targetted marketing if you’re under $10 million [21:43]
  7. Coming up with content that connects with your target clients [26:02]
  8. One of the most compelling reasons for doing ABM [31:38]
  9. Jeff’s pro tips on getting started with ABM [33:58]

Resource Links:

About Our Guest:

Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing.

Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with.

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