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Sep 14, 2021

Are you having trouble adapting your B2B business strategies to today’s disruptive world? If you answered yes, this episode is for you.

Leading SMB Growth Expert Michael Haynes joins me to talk about how you should strategize to keep your company on top amidst constantly changing consumer needs.

We cover topics such as understanding the demands of a market, overcoming weaknesses of a company, and Michael’s new mastermind program called “Empower.”

Tune in now to make sure your company never stops growing with the tons of wisdom that Michael unloads in this episode!


We’ll talk about:

  1. Introduction [00:00]
  2. What’s going on in the SMB world? [05:30]
  3. Michael’s take on sales and marketing alignment [07:56]
  4. Going digital with sales and marketing strategies [11:29]
  5. Collaboration and co-creation beyond alignment [16:00]
  6. Understanding and delivering the needs of your buyers [18:47]
  7. Thinking bigger to drive business growth [20:21]
  8. Knowing when to do automation and outsourcing [25:40]
  9. Being aware of your gaps and how to fulfill them [30:18]
  10. Your clients as your referral engine [33:47]
  11. The rise of M&A deals in SMEs [36:25]
  12.  Referrals, advocacy, and partnerships [38:50]
  13.  Michael’s newly launched mastermind “Empower” [40:55]
  14.  Michael’s piece of advice (Part 3) [44:07]


Resource Links:


About Our Guest:

Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses.

Connect with Michael Haynes:

Listen, Innovate, Grow Website





Connect with me and learn more about growing your business:








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