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B2B Zero to Ten

Aug 10, 2021

Reaching the $1 million threshold is a milestone for all entrepreneurs. But that doesn’t mean everyone actually gets there. In fact, less than 2% of all American businesses have been able to get past this marker. And with the right approach, you can also be a part of that elite group. 

In today’s episode, we take a deep dive into the millionaire mindset with Chicago-based business consultant Brad Farris. 

Brad leads his team of consultants at Anchor Advisors to get creative services firms reach their million-dollar objective through strategic decision-making and goal realignment. 

Learn the most common pitfalls of expanding your business, why you can’t reach that $1M mark, and what you can do to ensure unlimited growth. 

We'll talk about: 

  1. Anchor Advisors [1:57]
    • The Value of Specialization [5:56]
    • Higher Client Qualification [11:19]
    • Becoming Attractive to Clients [12:26]
  2. Challenges of Reaching $1M [3:55]
  3. Solving Burnout [13:55]
  4. The Art of Selling Services [18:49]
  5. Doing Outreach [22:15]
  6. The Role of Salespeople [27:08]
  7. Raising Prices [35:15]
  8. Take a Vacation [36:48]


Resource Links:

About Our Guest:

As Principal Advisor, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is passionate about helping business owners find better ways to do things, make more money and enjoy life more. Brad is a speaker and author. 


If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 

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