Jul 27, 2021
Has staying in your comfort zone made you stagnant?
We’re living in a very developed world that has granted us comforts our ancestors likely couldn’t even imagine. But this has somehow impacted our health and our ability to grow.
Today’s episode is going to be very different from my usual, but I guarantee the message will resonate with a lot of B2B founders. Michael Easter, author of The Comfort Crisis, comes in to talk about what’s really causing the physical and mental health issues we’re seeing become more prevalent, despite modern science.
Michael gives us the blueprint for leveraging the power of discomfort so that we can tap into our evolutionary instincts and our need to be challenged. Doing this will allow us to dramatically improve our health and happiness.
For the startup founders there who’ve been neglecting their health and have been feeling stuck, don’t miss this episode.
We’ll talk about:
- Michael’s inspiration for writing the book [02:08]
- When is too much comfort bad? [06:59]
- How to push ourselves out of our comfort zone [09:15]
- Sheltering our kids is us failing them [15:09]
- Experiencing difficult helps us be more grateful [17:01]
- Finding the happy medium [21:29]
- Why fad diets don’t really work [27:17]
- We are most likely overeating, without knowing about it [32:08]
- How to optimize our fitness [35:22]
- The benefit of rucking [38:30]
- Do you need to go to the gym? [40:13]
- One thing that Michael highly recommends [43:31]
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
- The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self by Michael Easter (https://www.amazon.com/Comfort-Crisis-Embrace-Discomfort-Reclaim/dp/0593138767)
- Michael Easter Website (https://eastermichael.com/)
About Our Guest:
Michael Easter is a leading voice on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work. He travels the globe to embed himself with brilliant but often overlooked scientists, thinkers, and people living at the extremes and shares the best of his findings and experiences in books, articles, and other media.
Michael’s investigations have taken him into ancient monasteries in Bhutan, US Special Forces training grounds, high-tech genetic labs in Iceland, Fortune-500 boardrooms, the world’s most remote wilderness areas, and more.
He is the author of The Comfort Crisis. You can also find his writing in Men’s Health, Outside, Men’s Journal, Cosmopolitan, Vice, Esquire, Scientific American, Women’s Health, and more. He also shares his thoughts on a Medium feed.
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
Connect with B2B Founder:
Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/